LAHORE (special crosspondent) – The Convener of the Federation of Pakistan Chambers of Commerce and Industry (FPCCI) regional committee on food, Shahid Imran, stated on Sunday that Pakistan has the potential to save at least $6 billion in foreign exchange by significantly increasing its land under olive cultivation.

Addressing a delegation of progressive farmers, Imran highlighted that the recent surge in olive cultivation represents a vital opportunity to reduce the nation’s heavy reliance on imported edible oil. He emphasized that while expansion is critical, the sector’s long-term viability depends on establishing a competitive and comprehensive value chain. These initiatives align with broader national efforts to modernize sectors, much like the recent focus on advancing Pakistan’s digital printing and signage sectors to enhance local industrial capacity.

Strategic Agricultural Expansion

Government-led initiatives and support from development partners have successfully promoted olive farming across the Potohar region, Khyber-Pakhtunkhwa, and Balochistan. The widespread plantation of millions of olive trees, coupled with growing interest from private investors, indicates a strong positive trajectory for the industry. Imran noted that the development of olive orchards is a strategic move to bolster domestic production and foster rural economic growth.

However, the transition from simple crop promotion to a thriving agricultural industry requires structural changes. According to Imran, investment in modern extraction units, advanced quality-control laboratories, and the training of skilled human resources is essential to ensure that Pakistani olive oil gains credibility in both local and international markets.

The Need for a National Policy

The FPCCI representative urged policymakers to treat the olive sector as a strategic industry rather than a temporary project. A coordinated approach, involving research institutions, farmers, and processors, is necessary to build a sustainable ecosystem. He called for a comprehensive national olive policy to regulate quality standards and provide targeted financial incentives for growers.

By fostering this, Pakistan could transform its agricultural landscape, effectively reducing the trade deficit while exploring new export avenues. Similar collaborative efforts in the region are often discussed at high-level forums, such as the recent China-GCC High-Level Meeting held in Riyadh, which underscores the importance of strategic economic cooperation for long-term security and development.