KARACHI (special crosspondent) – Xenith PR, one of Pakistan’s leading PR and corporate communications firms, has announced a strategic partnership with the Institute of Business Management (IoBM) to launch a three-month Certificate in Strategic Communications & Digital Media. This dedicated program aims to equip students and professionals with essential, real-world skills required to excel in global corporate markets, a move that highlights the ongoing shift towards industry-academia collaboration in the country.

Expanding Educational Outreach

This certificate course builds upon Xenith PR’s successful collaboration with Greenwich University last year, where the firm launched a diploma program designed to provide practical communications expertise that extends beyond traditional academic curricula. The new initiative with IoBM intends to expand this impact to a wider cohort of students and working professionals across Pakistan.

Bridging the Industry Gap

“This program is a testament to our conviction that real-world knowledge must be infused into the classroom to meet the demands of an evolving industry. By partnering with IoBM, we are working towards bridging the gap between academic learning and boardroom execution, equipping professionals with the precise tools, techniques, and agile mindset necessary to drive high-impact success in a complex market like Pakistan’s,” stated Raheel Nabi, Director and Chief Executive of Xenith PR.

Curriculum and Professional Development

The three-month certification course will be delivered across six intensive modules, drawing on the agency’s three decades of frontline experience in the field of corporate communications. Participants will gain practical command over critical areas, including media relations, brand strategy, crisis communications, digital marketing, and the role of AI in modern communications. The program is designed to provide skills that typically take years to master on the job, offering participants a distinct professional advantage.

Leadership and Future Preparedness

Speaking at the memorandum of understanding (MoU) signing, Nabhan Shah Karim, Head of Department for Marketing & Communications at IoBM, remarked: “The secret to success in corporate communications today lies in short, concise, and cutting-edge courses. Through this partnership, we are ensuring our students initiate their careers right from their classrooms and laptops, propelling them into leadership roles for tomorrow.”

Commitment to Skill-Based Training

The partnership reflects a shared commitment between the two institutions to reshape how the next generation of Pakistani talent is trained, emphasizing skills-based learning over rote memorization. Enrollment for the program is scheduled to open on September 23, 2026, with classes expected to commence later that month at IoBM’s Karachi campus.